Pay-per-click

Pay per click (PPC) is a method of advertising on certain websites, advertising networks, and search engines. As an advertiser, you can bid on "keywords" that you believe your target audience would search for when they are looking for a product or service similar to the ones you offer. As an advertiser you only pay for the number of times peoples actually click on your link, regardless of how long the advert 'runs' for.

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