Search Engine Optimisation

Search engine optimization (SEO) is the much debated method of improving the number of visitors you get to your website through search engines’ "natural" search results (not through pay-per-click schemes).

Articles:

• What is SEO?
  by Anthony Basker
  
  The web sites that rank high in the major search engines (like Google, Yahoo!, MSN, etc) are the ones getting traffic, and often sales. Many of those sites have been "Optimised" by companies like Ignition...
• Keyword Research and Selection
  by Anthony Basker
  
  Keyword Research is the first step in optimising your website. Here you need to know which keywords your target group is using...
• Link Popularity
  by Anthony Basker
  
  The number of websites that link to your website is one of the factors that help search engines determine your relevancy for a search term. Link popularity and gaining new links from outside websites to your website have proven to be a popular concept for people seeking to improve their search engine rankings...
• Page Ranking
  by Anthony Basker
  
  Page Rank is a topic much discussed by Search Engine Optimisation (SEO) experts. At the heart of PageRank is a mathematical formula that seems scary to look at but is actually fairly simple to understand...