What is Search Engine Optimisation

Posted in Search Engine Optimisation by Anthony Basker

The web sites that rank high in the major search engines (like Google, Yahoo!, MSN, etc) are the ones getting traffic, and often sales. Many of those sites have been "Optimised" by companies like Ignition.

These websites didn't pay to get there; they were not chosen to be there by a human. Those results are there simply by a combination of several mathmatical formulas.

The Formulas for listing results can be broken down into 2 types of factors.

1. On Page Optimization Factors
2. Off Page Factors like Link Popularity

On-Page Search Engine Optimisation Factors
Search Engines have computers and programs called "Spiders" that collect information about your web pages in an attempt to "figure out" what your pages are about. These spiders gather information from your pages and use these in factoring which sites get ranked higher than others. Search Engines analyze over 100 On-Page Factors when analyzing your web pages.

Ignition offers On Page Optimisation solutions for your website!
Our service includes: Keyword Research, HTML Validation, Meta Tags, page load time optimisation, copy suggestions, keyword density optimisation, and more.

We offer this services as either an hourly or project basis depending on the current state of your website. We will implement the changes ourselves and show you a before and after comparison to ensure you your pages have been optimised.

Why Do You Need On Page Optimisation?
If you want to maintain a successful web presence you need our on page optimisation services. Perhaps your website ranks great, but what if your targeting the wrong keywords? Do you have proper site architecture and are all your pages getting spidered?

Consider our services if any of these questions have made you think twice about your web marketing.

The Search Engine show the sites with the "best mathematical formulas" at the top of its listings. When we optimise web pages, we're trying to feed the engine the things that we feel will help your formula for specific phrases that we're targeting.

To enquire further about our services click here