Brand Strategy: Carlton Savannah

The Carlton Savannah is a brand new hotel in Trinidad's Port of Spain. It is aimed at the executive business traveller. The brand strategy was a two-phase project. The first phase was targeted at the investors and the second phase (shown here) was aimed at the end-consumer - the hotel guests. The brand strategy took the project through from corporate identity, stationary, print and website design to to CGIs of the future hotel bedrooms and video production for the marketing DVD.

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