Content Management

Time doesn't stand still, and neither does the competition. Potential and existing customers expect to obtain detailed and current information about your organisation and products as well as interact with your organisation over the web. As a result, website owners typically face the following challenges and constraints.

• Publishing a large amount of information to the web. Websites of 10-30 pages are manageable whereas 100+ pages require an entirely different process.
• Distribution of content authoring across a team of individuals spread throughout an organization.
• Shorter turnaround times = On demand publishing.
• High expectations of brand and presentation consistency.
• Cost pressures.
• Website integration with other line-of-business applications.

What is a Content Management System?

A content management system (CMS) is a software platform that enables non-technical content authors to easily create, manage and publish website content. Electronic content (text, images, graphics, video, sound, documents, etc.) is typically stored by the CMS in a reusable fashion in a database which can be managed by content authors through a series of related applications. Developers can build web page templates that extract this content from the database and transform it to HTML which is delivered to the web browser. These templates typically implement a standardised look-and-feel, or corporate identity for all content on the website.

Tangible Benefits

Organisations that choose to build their websites using our CMS can achieve the following benefits:

• Reduced costs by elimination of publishing bottlenecks
• Ability to meet on-demand publishing expectations.
• Implement a consistent brand image throughout the entire website.
• Support a high number of visitors with great performance even with very large websites.
• Maintain the integrity and security of the website with minimal effort.

Content Management Modules

Advertisements & Banners
Interactive Ad Management provides content publishers with detailed hierarchical targeting, real-time reporting and rich media compatibility. One simple interface creates and tracks the advertisement impression and click-through metrics. Placements are easily assigned within content document editors.

Email a Friend
Embedded on administratively selected webpages, Email a Friend forms encourage visitors to inform others of their content discoveries via email, resulting in word-of-mouth promotion of your website and contents.

Event Calendar
Schedule, release, search and organise event content flexibly with our Events Calendar.

Discussion Forums
Online Discussion Forums are an important means of determining the stakeholder/audience pulse on key issues and ongoing subject categories. Whether editorially moderated or not, discussions such as these can be an effective means of generating buzz among concerned stakeholders.

Newsroom
Keep your website users informed with scheduled or instant delivery of news and story releases. Push time sensitive stories to home and selected webpages with automated updating.

Polls
Opinion Polls are an ideal way use single topic questions to amass data over time. You can use them as simple market research tools, and if you refresh or rotate polls dynamically, you'll keep your website looking current and topical.

RSS Aggregation & Syndication
If you publish context-specific, themed or niche information on your website, consider providing outbound syndicated RSS feeds, effective at positioning your site as an expert resource in your community-of-interest.

Slide Show Presentations
Slide Show gives content editors a method to tell linear, visually rich stories using a series of sequential pages in presentation style. Embed photographs, charts, or complex diagrams along with short text bullets, all accompanied with audio soundtracks containing informative narrative.

Search
Search provides a built-in, automated solution to index website content and provide consistent, qualified results to searchers. Give your website users a fast tool to find what they seek, including attachments like Word documents and Adobe PDFs.

Surveys
With sSurveys, creating a web-based survey instrument with notification, distribution and informative reporting is fast and easy. Researchers can design branded, custom surveys and questionnaires that are tailored to their specific research objectives without the need for technical expertise.

Print View
With print view templates in our CMS, you don't have to compromise your brand presentation to get a fit to page print. Because of our attribute based CMS, your words and images will survive the transition from screen to paper in fine style, as defined by you.

Do you have a content management project that we can help you with?

To discuss your content management project with us please ring 01483 266740 or contact us via our online form.