Video
Streaming
The Internet is the ultimate marketing channel where the
ability to communicate in the most compelling way meets with
the negligible cost of distribution.
All marketing experts accept that the audio-visual message
is the most powerful tool for launching, establishing and
promoting brands. As such the Internet is the dream channel
for persuasive communication.
Streamed video gives you the power to show a traditional
30 second commercial, a 2 minute ‘infommercial’,
or extended audio visual collateral. Best of all, it gives
the opportunity for the potential customer to view them all,
or choose which of the three suits them the best.
Ignition gives you, the marketeer, the ability to control
brand messaging better than ever before, taking your campaign
to the next level. With narration and/or on- screen presentation,
broadcast quality footage of your brand can be viewed by millions
of Internet users on demand, or delivered to their browser
in a targeted email campaign.
To the end user, streaming video is not only compelling and
fun, it’s also without technical hurdles. Streamed video
over the Internet is viewed via a media player or straight
into your browser. Most recent (1998 ->) PC operating systems
come with a media player, others can be downloaded free of
charge.
The one surprise is that commercial enterprise, slow to appreciate
the opportunity and benefits offered by streamed video,
has yet to respond with media-rich marketing content.
A gap exists between customer demand and brand fulfilment.
Do you have a video streaming project that we can help you with?
To discuss your video streaming project with us call 01483 266740 or contact us via our online form.
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